I saw the sign

If you're thinking that marketing is a relatively new field, think again. Even during the time when the Roman Empire ruled over a large chunk of Europe, people have already come to know the power of advertising.


In Saragossa (Zaragaoza), Spain, in the excavations of the ancient Roman enclave of Caesaraugusta, an election paraphernalia reads, "Vote for Marcus Fabius Lupo worthy of the post of dunvir of the Republic. The bakers recommend him." The picture is a modern-day reproduction and translation of the original found in the excavation.


In Pompeii, Italy, the sign reads, "The House of Lucius Caecilius Iucundus." According to archaeological findings, he was a wealthy banker during the 1st century AD. His records found thousands of years later give us a glimpse of the social and economic history of the city.